Like all things when one has little money, it is important to gain lift from technology. As we were starting Kara-Tunga.com a portal for activities in Karamoja and a small guest house that became a tented safari lodge, we first and foremost had to find customers and new tour operators to book our lodge and activities. With a background in technology and internet marketing, we created a Tourism site, kara-tunga.com that allowed us to highlight the region and to book business for others in the region. This site, with search efficiently deployed, brings a lot of business in and we are now booking business for many others in the region and this will only increase.
With the success of our tourism approach and with the Tour of Karamoja opening up an entirely new category of cycling and adventure tourism, we decided to make this a focus for all cycling groups operating in Uganda and western Kenya to bring more cyclists to the region, creating greater opportunity for the local people. Inspired Cycling Adventures is about helping all gain lift and in doing so, build strong cycling and tourism industry in Karamoja and the communities around us.
Our roots in cycling, road and mountain, open up tremendous opportunity for all who share our vision and together strengthen the sport and cycling as a tourism opportunity for all.
We have recently partnered with a number of NGO's to build tourism capacity, training young people in all of the skills needed and as they graduate this program, we will enable to both find the employment, but more importantly support them as they build tourism related activities in their communities.
By adding our Common Sense approach to traditional Capacity Building, we are helping the tour operators tell their story, but more importantly, find them the clients they need to be successful. In building this, it also creates a new category of needed tourism specialists to talk to clients and book the orders, to handle logistics and ensure that all happens smoothly. As we do this in Karamoja, it also becomes a full suite of services we can export to the world.